![]() For Halloween, some logos may temporarily change their colours to black and orange for Christmas, some go red and green. When it’s the holiday season, many brands like to adjust their logo to a particular holiday. Frankly, a complicated logo may not even be recognisable or show properly on a small screen. ![]() ![]() Since phone screens are relatively small, you’d want your logo to still have an impact on your existing or potential consumers. In addition, with the growing number of mobile users these days, a lot of brands want to make their websites compatible with all kinds of portable devices, be it a phone or a tablet. That being said, a minimalist logo design is advantageous for all parties involved: brand owners, designers, and consumers. From the point of view of a consumer, the simpler the logo is, the easier it is to remember. It allows designers to use fewer elements, while still making the logo design recognisable. Why Use Minimalist Design in Logos?īrand owners may prefer using simple logos because they are more efficient. The minimalist design was largely inspired by Bauhaus culture, which was all about having this more down-to-earth feel instead of worshipping the grandiose designs of the past. In the beginning, it was only associated with American visual arts, but, eventually, it got largely widespread all over the world. The art movement began after World War II, primarily in Western cultures. This movement can be seen in other areas as well, such as: In other words, the purpose of minimalism is to strip away from unnecessary details and focus only on what needs to be there. Elements that are designed minimalistic are simple, but they are not simplistic. Minimalist design should not be confused with an unfinished look. In interface (UI) design, minimalism is a style that emphasises minimalist use of flat colours and simple elements, such as geometric shapes and clean lines. Still, there are also many examples where two successful companies from the same industry use different types of logos. Without a doubt, there are certain factors that can have an impact on the logo, such as the industry of where the brand is operating. However, both are very recognisable, and to anyone unfamiliar with these brands you wouldn’t suspect that one sells computers and the other sell coffee.īut how do they decide whether to use a simple or more complex logo for their brand? We bet that you’d be able to draw the bitten apple with your eyes closed, whereas the Starbucks logo is pretty hard to copy all the details without looking.
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